PPC Analyst at ConcreteRose Workforce Solutions

SUMMARY DETAILS

Location: Remote (Nigeria)

Employment Type: Direct Hire

Salary: DOE

Client: U.S.-based digital workforce agency

BLACK ROSE CANDIDATE

A black rose is the ideal candidate. A black rose for this role is a result-driven digital marketer who has proven experience maximizing impact, traffic, and revenue for clients’ paid ad campaigns. They will have experience working successful PPC campaigns for a variety of clients spanning multiple industries.

Must-Haves (Non-negotiables):¬

  • Extensive knowledge & experience with Google Analytics, Google AdWords, and Facebook Ads Manager
  • Expert knowledge of ad copywriting, paid advertising networks, paid community advertising, keyword research, and landing page design

ROLE DESCRIPTION

  • Plan, create, and manage PPC campaigns across a variety of channels
  • Keyword research and management to optimize bids (add PPC keywords and negative keywords)
  • Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
  • Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
  • Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
  • Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
  • Stay on top of search engine and PPC industry trends
  • Assist with research and compiling data for proposals

QUALIFICATIONS:¬†¬

  • Extensive knowledge & experience with Google Analytics, Google AdWords, and Facebook Ads Manager
  • Expert knowledge of ad copywriting, paid advertising networks, paid community advertising, keyword research, and landing page design
  • Advanced knowledge of Microsoft Excel and PowerPoint
  • Experience managing an MCC account
  • Know how to set up and run Google Ads & Facebook Ads accounts and¬† campaigns from scratch
  • PPC Campaign Analytics

 

 

Method of Application | PPC Analyst at ConcreteRose Workforce Solutions

Interested and qualified candidates should forward their CV to: info@concreterose.io using the position as subject of email.

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