Job Description
- As a Brand Manager, you will play a pivotal role in shaping and managing our brand identity, ensuring its resonance with the target audience and contributing to overall business growth.
- Your expertise in brand strategy, creative execution, and market analysis will be essential in driving brand success and building lasting customer relationships.
Responsibilities
Brand Strategy Development:
- Develop and execute comprehensive brand strategies aligned with company objectives.
- Define brand positioning, differentiation, and unique value propositions.
- Conduct market research to identify consumer trends, preferences, and competitive landscape.
Campaign Planning and Execution:
- Plan, coordinate, and oversee marketing campaigns to enhance brand visibility.
- Collaborate with cross-functional teams to ensure campaign alignment and consistency.
- Monitor campaign performance, analyze data, and recommend optimization strategies.
Brand Identity and Messaging:
- Develop and maintain a consistent brand voice, messaging, and visual identity.
- Ensure all brand communications maintain the desired brand image and values.
- Create and manage brand guidelines for internal and external stakeholders.
Product Launch and Promotion:
- Lead the development of brand strategies for new product launches.
- Create impactful product messaging and collateral for promotional activities.
- Monitor market response and adapt strategies as needed.
Stakeholder Collaboration:
- Collaborate closely with the design team to create compelling visual assets.
- Work with sales and marketing teams to align brand initiatives with sales objectives.
- Engage with external partners and agencies to execute branding initiatives.
Market Analysis and Insights:
- Monitor market trends, consumer behaviors, and industry developments.
- Translate market insights into actionable strategies for brand growth.
- Conduct regular competitor analysis to identify opportunities and challenges.
Budget Management:
- Develop and manage budgets for brand campaigns and initiatives.
- Ensure effective allocation of resources to maximize brand impact.
Brand Performance Evaluation:
- Measure and analyze the effectiveness of branding efforts.
- Track key performance indicators (KPIs) and present insights to management.
- Make data-driven recommendations for continuous brand improvement.
Qualifications
- Bachelor’s Degree in Marketing, Business, or a related field.
- Proven experience as a Brand Manager or in a similar role.
- Strong understanding of branding principles and market dynamics.
- Exceptional creativity and ability to think outside the box.
- Excellent communication and interpersonal skills.
- Proficiency in market research and data analysis.
- Strong project management skills with the ability to multitask.
- Familiarity with digital marketing tools and platforms.
- Results-driven mindset with a strategic outlook.
Method of Application
Interested and qualified candidates should send their CV to: careers@elvaridah.com using the job title as the subject of the mail.