Sales Lead Qualifier at Aza Finance

Job Summary

  • As the Sales Lead Qualifier, you will be responsible for recognising high-interest prospects and generating qualified leads for AZA Finance’s services.
  • You will support the Sales and Strategic Partnerships teams by reaching out/calling the leads in a timely manner, rigorously going through the qualification process and driving conversions.
  • Your role will also involve supporting the digital marketing team with feedback on the leads and how to improve the campaigns.
  • The sales lead qualifier needs to understand the importance of the lead and how it affects the sales targets.

How your skills and passion will come to life at AZA:

  • Actively qualify leads that the marketing team have generated that satisfy internal criteria and KPIs
  • Identify potential new business by responding to all inbound leads and determine whether the lead is a viable match based on a pre-established set of criteria
  • Call/text/email all leads within a timely manner and do not give up on them.
  • Liaise with the sales team to determine good leads
  • Generate referrals from current clients and other sources such as the web and generated lists
  • Outbound calling to follow up on older leads informing them of new products and gathering contact information, market data, qualifiers, and other information from prospects; enter and maintain accurate data in the CRM system
  • Nurturing unqualified leads to keep them in the sales cycle
  • Provide sufficient follow-up via phone and email
  • Guide lead through the application process from start to finish.
  • Implement creative and modern techniques to generate viable leads across the regions.
  • Understand customer business issues and how these issues can be solved with AZA Finance’s services
  • Build relationships with the prospective new client’s key decision makers and serve as the primary first point of contact throughout the acquisition/sales lead qualification cycle
  • Develop and follow quarterly, monthly, and weekly plans with specific, measurable goals.
  • Create reports to present lead data/trends for the marketing team
  • Create/research thorough market analysis and customer segmentation for the region
  • Design, develop and improve nurture campaigns with targets of converting inactive customers or lost leads.


  • Ambitious and passionate professional with 2 – 3 years experience as a lead qualifier or business development manager.
  • Advanced Microsoft Office and Google Suite Tools skills and experience in using Salesforce is an added advantage.
  • Ability to understand and help promote the customer-centric vision at AZA Finance.
  • A quantitative individual with a love for numbers and data analysis.
  • Excellent interpersonal, communication (written and oral), presentation, and listening skills.
  • Creative problem solver with the ability to work independently with minimal guidance.
  • Persevering and willing to roll up your sleeves to do whatever needs to be done
  • Team player.
  • Good time-management skills.
  • Great interpersonal and communication skills.


  • A competitive salary and benefits package.
  • Global / regional network / exposure in FinTech / Blockchain industry.
  • One of the hottest, fastest scaling start-ups in Africa.
  • Casual work environment.
  • Great work-life balance.
  • We value autonomy.
  • Opportunity for growth for all employees.
  • Opportunity to work hard and play hard.

    Method of Application

    Interested and qualified? Go to Aza Finance on to apply
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