Growth Marketer at CredPal Nigeria

Credpal is an innovative solution that seeks to combat the ever complex loan approval process that has deterred millions from achieving specific goals over the years. We believe quality of life can be drastically improved if individuals can easily make purchases and pay overtime at their convenience with reduced or no financial pressure, while also increasing their purchasing capabilities.

Location:ÂLagos (Hybrid)

Job Brief

• We are looking for a talented Growth Marketer to take the lead with our growth marketing strategies.
• Your main duties include running experiments across the funnel, improving conversion rate, growing company revenue and working cross-department to collaborate on new initiatives.

Responsibilities

• Work with a cross functional team (Product, Services, Sales) to establish growth strategies to support CredPal’s revenue goals.
• Create, manage and experiment with new user acquisition campaigns.
• Planning, optimizing, and scaling digital and outdoor campaigns.
• Conceive and execute on a wide range of content campaigns to drive customer acquisition and engagement.
• Analyse data to monitor revenue performance and uncover areas for improvement.
• Analyse overall sales funnel impact and making adjustments where necessary.
• Utilizing user data to pivot marketing campaigns for more engagement.
• Prepare and present recommendations, reports, and findings from experimental data.

Requirements

• 3-5 years experience in a Growth Marketing Role, with proven track record of success.
• Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
• Experience in digital marketing.
• Proficient with data analysis.
• Strong growth track record with mobile applications – with samples and results of past projects.
• Outstanding written, oral and organizational abilities.
• Deep knowledge of Google Analytics, Customer Data Marketing Platforms, and other Data Management Systems.